How shopper needs and behaviour will impact tomorrow’s value chain.
Our world is changing, consumers are changing. And the speed of change is rapidly accelerating. Consumer behaviour will be a primary factor in determining which direction this change will take. Capgemini’s “Future Consumer” study explores how trends such as health and wellness, sustainability and other environmental issues, the growth of online shopping and the use of new/emerging technologies will impact the way consumers buy, receive, and use products and services in the future.